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The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life
Title | The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life |
Writer | |
Date | 2024-12-25 04:13:06 |
Type | |
Link | Listen Read |
Desciption
Build strong connections to accelerate sales resultsIn The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you’ll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.This actionable guide to improved business conversations―ones that build trust and human-to-human connections―enables you to focus the sales conversation on value, instead of price, and identify business issues that create urgency to unlock new sales opportunities. You’ll also find:Strategies for selling to the C-suite, closing more business, expanding your sales footprint, managing global accounts and generating consistent renewal salesMethods for building credibility and rapport with your buyers along with proven sales prospecting strategies to win time on their increasingly packed calendarsWays to motivate buyers to take action and improve sales forecast accuracy through a repeatable opportunity qualification frameworkActions for aligning your revenue engine and enabling all of your customer-facing teams to improve the customer experience.An indispensable guide for seasoned revenue professionals and B2B sales leaders seeking to boost their real-world performance, deepen customer relationships and improve customer experience, The Power of Value Selling will also benefit early-career salespeople looking for practical sales strategies that work in competitive markets. Read more
Review
"The Power of Value Selling" is a refreshing and timely take on the power of human-to-human connection in a sales world that's increasingly powered by AI-based tech -- and don't make the mistake of thinking it's only for sellers.Its focus on equipping the entire revenue engine, makes this book applicable to all roles that influence revenue growth, from sales to marketing to enablement. Basically, if you know what a "lead" is this one deserves a place on your bookshelf!From the perspective of a marketer who works closely with the sales function, I cannot recommend this book enough. If you're struggling with siloed departments and data, this book showcases the power of a common language to align the revenue function and drive customer loyalty. Don't consider--click and buy!